7 Tips to create your own Click-worthy Pinterest pins to drives traffic to your website
How do you design Pinterest Pins to drive traffic to your website?
There are various things that make a Pin what’s called Click-worthy and include things like
- Pin size
- Image- consider paid images
- Description- don’t give your info away create intrigue
- Font & Readability- especially on Mobiles create an account to check
- Logo- either your website address or make your own logo
- Rich pins – pulls info from the meta description
- Numbers of Pins to create
If you haven’t started your Pinterest account yet then check out my post here to make sure you set up your account the right way.
(If this post contains affiliate links please see our full disclosure policy although I have to say I tried really hard to make it interesting and even I struggled to write it so if you really must read it you can find it here)
Right let’s get to it, shall we?
Pinterest Pin Size
Is there a perfect Pin size – currently Pinterest Pin sizes recommend a ratio of 2 to 3 width to height and they recommend 600 width to 900 length.
Here is a snapshot of my Feed you can see the different size of pins in this feed.
I do not go over 735 width x1250 length as I have noticed Pinterest is starting to cut off pins if they are longer than 1250 in length.
If you use a software package to design your pin they have either standard Pinterest pin sizing and also custom pin sizing.
Here are some of the packages I have used they each have their advantages and disadvantages.
Currently, I use Adobe spark and use the custom sizing features to make my Pins.
This is a paid program.
If you want a FREE program then Canva is a great choice.
You could also try Picmonkey another Paid package which many bloggers use it’s very similar to Canva.
If you want to use free images there are lots of different places to grab free photos.
I currently paid for Appsumo special offer Deposit photo Black Friday offer of $49 for 100 photos. You will need to wait for this to come back out again it is a great offer for paid photo’s.
Your images should preferably be without people and have light spaces on the background.
Lighter images do work better here is one of my pins going great guns at the moment.
Reds, pinks do better than bluer hue’s look at these pin which links to the same post below.
Here are two more pins with the stats attached as well for another one of my posts.
See what I mean about the colours! The first one is the light pin see how its gotten a lot more click throughs!
This is a newer pin so its still doing well even though its a lot darker – it wasn’t my favourite one but there you go it doesn’t matter what you think of your pins it what YOU guy’s think!
Ok, so what do you need when you are writing your descriptions.
First things first don’t give all your information away when you add text.
- Provide a solution but only give them a hint of the solution
- Provide a sense of urgency – you need to make sure that whoever looks at your pin will take action by clicking through to your website.
You want to make sure you create intrigue so that they want to find out more. This pin fills all of the above its light in colour it has an intriguing headline and if someone wants to find out how to conquer Pinterest then they need to read this post. I also have another thing you need and that’s a call to action by my check out this post today.
Fonts and Readability
You need to make sure your font is easy to read and that the background makes your text POP.
One of the best ways to do this is to look through your smart feed see mine below.
This is an account I set up to spy on my other business accounts!
Here are a few pins from the feed see the pink arrows showing my pins plus really great pins with Fonts and Great readability of the descriptions.
Also, notice these pins also have text overlay – so definitely consider having a text overlay too.
Make sure you also look through your feeds on your mobile as well because if you look through your Google Analytics you will find most people look at Pinterest on their mobiles.
You should also have added your logo to your pin.
This can be your website address or a logo you have created.
If you have a look at my pins above you will see that I have added my website address to the pins.
Make sure you have set up rich pins if you aren’t sure how to do this then have a look at this post here
Rich pins pull the information from your Meta description and you should make sure this is also keyword rich as well. It gives you double the chance to give your pins great information to encourage people to DO THE CLICK THING.
Number of Pins to Create
There is no ideal number for this one you can create two really great Pins or two really crap ones the best idea is to create as many different pins as you have time to make my suggestion is at least two!
I make 10 pins yep I know its a lot but its something I really enjoy doing so that’s why I make so many and I love to see how each one does on Pinterest.
Having a separate account that is not a business account really helps you to see what your account is doing from a Pinterest users perspective and I highly advise that you do this and occasionally scroll through the feed and see if you can spot your pins. Only follow your own accounts, not anyone else.
So if you have done all the suggestions above you find that your pins will begin to pick up traction and encourage click-throughs to your site.
Get your pins on track today.
If your curious (or in a hurry ) If you would rather not have to deal with all this Pinterest stuff I now have an option to work with me to set up or maintain your Pinterest account here.
If you liked this pin please consider sharing it.